Marketing Analyst/Specialist-II

  • Toronto
  • Russell Tobin
Responsibilities:Integrated Campaign Planning & ExecutionPlay a pivotal role in planning and executing multiple integrated campaigns simultaneously, working within short timelines.Take full ownership of promo sizing and forecasting, performance monitoring, and building and executing the customer experience in-app.Ensure all activities comply with design standards and merchandising guidelines, with a strong emphasis on user experience.Support the planning process for major campaigns, fostering collaboration with cross-functional teams.Maintain thorough documentation and provide regular project status updates.Reporting & AnalysisDevelop comprehensive campaign performance dashboards to analyze and interpret campaign results.Offer ad hoc support to the broader marketing team and Strategy & Operations (S&O) partners, including creating merchandising and CRM campaigns for various teams such as Partnership, Retention, and Strategy & Ops teams.Requirements:4+ years experience in marketing, preferably with diverse experience across performance, brand, integrated marketing, or marketing operations.Excellent verbal, written communication, and presentation skills.Strong project management and organizational experience, including building campaign calendars/trackers.Proven ability to prioritize and execute tasks in a fast-paced environment, with a strong bias to action.Proven ability to synthesize data, make data-driven decisions, and balance quantitative measurement with an intuition-driven bias to action.Strong Excel skills and SQL understanding.Familiarity with additional programs: Figma, Braze, Mode, Snowflake, Salesforce.Pride Global offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.#LI-CK1