Marketing Manager

At Produce8, we think the future of work is digital despite the location, but the tools and processes used to operate it are still analog and in-person. Work needs a re-think, and we’re stepping in.

As a venture-backed startup launched out of Top Down Ventures, we’re building a new category of software to help teams collaborate more deeply, communicate more efficiently and work more productively together in the modern work environment. Produce8 is a digital work analytics platform that helps distributed and digital-first teams understand how they interact with their technology and each other. We’re laser-focused on the future of work and crafting a platform to enable it.

We’re passionate about creating the best possible digital work experience for our people. Our company culture supports flexible work hours, finding new ways to reduce digital distractions so our team members can have more calm and focused time in their days, and we’re currently piloting a four-day workweek.

If you’re looking to continue building your career in SaaS, this is an opportunity to join a team dedicated to building a company and a culture you’ll want to stay with for years.

The Opportunity

As our Marketing Manager , you will be a critical part of our early team. You will work to determine our path from supporting a handful of customers taking part in an invite-only beta to the launch and growth of the business. Working under the guidance of experienced leadership and advisory team, you'll have the chance to help build a business that will compete in a multi-billion dollar market. Go-to-market is an extremely challenging aspect of SaaS startups, and we need to be driven, creative people to help make it happen! This is your opportunity to help launch a company and take on an early leadership role.

Summary

Ideally, we are looking for an individual that has worked in early and mid-stage B2B tech companies who has very strong skills in at least one core aspect of marketing (digital marketing, product marketing, growth, or content) and understands the playbook and levers for growth in the adjacent areas (brand, operations, marketing automation, etc.).

We are a startup, and we need doers, not just managers - so you need to be able to define our marketing strategy and deliver the work until the team has been expanded.

They will be well supported by our leadership team, who have deep experience in technology marketing, so if there are gaps in their portfolio, there will be people who can help fill them. They will blaze the trail and ultimately recruit and manage the team needed as we grow.

Responsibilities :

• Work closely with the CSuite and different departments to roadmap strategic growth
• Manage contractors in design, content, web development and possibly social media
• Work alongside Customer Experience, Sales, Product and the leadership team to determine and manage the integrated marketing roadmap.
• Drive B2B customer acquisition and retention
• Manage and report on marketing KPIs and budget
• Help discover our sales motion, lay down the marketing playbooks, and establish the marketing calendar.
• Manage our marketing tech stack, including HubSpot and Sanity CMS
• Continue to explore and develop our brand identity, awareness, and recognition.
• Develop and deliver end-to-end campaigns
• Develop sales and product marketing collateral (go-to-market strategies)
• Develop and integrate marketing strategies (events, digital, PR, and more)
• Analyze campaigns, market trends, and the competitive landscape
• Research, write, publish blog content, and manage social media channels and strategy.
• Create a content strategy that builds the brand, generates website visits & acquires new marketing leads.
• Collaborate across teams to define an effective content marketing strategy and editorial plan that drives website visitors and engagement
• Maintain the cadence of content we have established in multiple formats such as blog posts, social media, ebooks, videos & podcasts and work with internal staff and any external partners to develop content as we grow
• Define processes to ensure our content program is scalable, efficient, and meets deadlines
• When we are ready to put the pedal down, help recruit, develop and ultimately manage the marketing team

Qualifications :

• Bachelor's degree in Marketing, Communications or related field
• 5+ years of experience in progressive digital and growth-oriented marketing roles in B2B SaaS businesses
• B2B marketing content creation experience with proven results
• Growth marketing mindset
• Excellent written and verbal communication skills
• Proficiency in popular content management systems
• Driven, self-starter - excited by start-ups and growth-stage environments

About Us (Culture and Team)

We embarked on this mission because we genuinely love building great products, and everything we do is oriented toward creating an environment that fosters innovation and excel